QUESTION
Council Member Brooks Powers Asks About Marketing Strategy and Coordination to Target MWBEs with Opportunities
1:24:42
·
113 sec
Council Member Brooks Powers questions Chief Business Diversity Officer, Michael Garner, about the strategy for targeting MWBE vendors with specific opportunities through a coordinated marketing campaign. Garner highlights the collaboration with the Small Business Services (SBS) and the Mayor's Office of Contract Services (MOCS) for procurement plans, aiming to certify firms based on actual opportunities. The chapter also touches on budget considerations for the advertising campaign amidst financial constraints, with optimism for future improvements.
Speaker 1
1:24:42
And going back to the earlier statement in terms of the marketing campaign, targeting vendors to specific opportunities and being able to kind of forecast what these opportunities are.
1:24:57
I imagine gonna require coordination.
1:24:59
What is that coordination going to look like to ensure that it lines up with the timeline to submit for these projects?
Speaker 5
1:25:09
Yes.
1:25:11
Yes.
1:25:11
So so the coordination is is that we're working with SBS and with mocks in getting copies of the agencies of procurement plans, which outlines what contracts are going to be awarded over the next 12 months.
1:25:25
And then working with SBS to create a marketing and advertising campaign to certified companies where the opportunities are going to be.
1:25:34
Once again, no longer a shotgun approach to just certify and affirm just for the sake of being certified, but less certified firms where the opportunities are gonna be.
1:25:43
And once those firms are certified, Let's integrate them into procurement opportunities in some of the strategies that we have created and some of the laws that we have been fortunate to get changed and approved.
Speaker 1
1:25:58
And how much will be put into this
Speaker 5
1:26:03
campaign?
1:26:05
We are having having those conversations right now as to what the advertising campaign would affect cost.
Speaker 1
1:26:12
And do we think that in light of some of the budget constraints that the administration has spoken about over the last few months will prevent the rollout of such program.
Speaker 5
1:26:25
We are optimistic that in a very, very short period of time, the pegs the pegs will be listed in our financial conditions will improve.
