QUESTION
How much does NYC Aging spend on campaigns aimed at immigrant older adults?
1:54:28
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121 sec
The New York City Department for the Aging invests $2,000,000 in marketing and outreach for immigrant older adults, ensuring multi-language campaigns and provider engagement.
- The Department adds $2,000,000 to providers’ budgets for marketing and outreach aimed at immigrant older adults.
- A requirement for providers to conduct outreach is part of the Department's strategy, with program officers assessing these efforts.
- Multilingual campaigns, including the "Join Us" initiative, are conducted in English, Spanish, Cantonese, Mandarin, and Russian across various media platforms.
- On-the-ground outreach efforts are also carried out by providers to directly engage with immigrant communities.
Crystal Hudson
1:54:28
In fiscal 2024, the council allocated $29,000,000 to community based organizations to support older adults of which 5,700,000 is specifically targeted for immigrant older adults.
1:54:40
The council funds 2 initiatives dedicated supporting immigrant older adults in the city.
1:54:44
The first initiative, the Ellie Weisel holocaust survivors, is funded at 4,200,000 in fiscal 2024 in support telecost survivors who are below the poverty line by offering a range of social services to maintain and improve their quality of life.
1:54:59
The second initiative older adult clubs for immigrant populations is funded at $1,500,000 in fiscal 2024 and provides operational support to culturally competent and linguist linguistically accessible non NYC aging older adult clubs, and programmatic support for NYC aging older adult clubs that predominantly serve and older adults.
1:55:20
Both initiatives support community based organizations that serve older adult immigrant populations.
1:55:26
Additionally, while the council's other older adult initiatives aren't specifically dedicated to immigrants.
1:55:31
They also provide support to community based organizations that serve older adults who are immigrants.
1:55:37
How much does NYC Aging spend on campaigns aimed at immigrant older adults?
Anya Herasme
1:55:43
So over the last couple of years, we've added additional $2,000,000 to our provider's budgets for specifically for marketing and outreach.
1:55:50
And so one of our also part of the last RFP we did is one of the requirements is that they actually do have outreach as part of their programs, and that's something that our program officers will check during assessments to see how they're doing outreach.
1:56:03
We also, as as Penny mentioned earlier, we have one example of the join us campaign that we than New York City Aging did, and we work very closely with a lot of ethnic media.
1:56:12
We do and we do those campaigns and print digital, radio, television ads, and in different languages like English, Spanish, Cantonese, Mandarin, and Russian.
1:56:21
That's just one example.
1:56:22
Of the type of outreach, but the programs also do on the ground outreach to the populations that are the communities they serve.