QUESTION
What initiatives is NYC Aging taking to enhance its Older Adult Centers' food programs and reattract adults?
0:40:49
·
74 sec
NYC Aging is implementing the "Join Us" campaign aimed at reassuring adults of their safety and enticing them back to Older Adult Centers.
- The campaign showed unprecedented success in comparison to other initiatives.
- It focuses on communicating safety and rebuilding trust post-pandemic.
- No new concerns about vaccines or safety issues have been raised this year, enabling a refocus on the campaign.
- Materials for the "Join Us" campaign are widely available for local use.
Adrienne Adams
0:40:49
We wanna keep them there.
0:40:51
You know, with you, what is NYC Agent Agent doing to improve its OAC food program offerings to entice our the adults to return back to our centers.
Lorraine Cortes-Vasquez
0:41:06
I believe that we've been in good partnership with our provider partners.
0:41:10
You know?
0:41:11
Last year, we did a campaign join us Mhmm.
0:41:14
You know, to bring back people to say that they're safe.
0:41:17
You know, people we've had a challenge for 3 years.
0:41:21
Right?
0:41:21
So I'm not I don't wanna keep going back to the pandemic.
0:41:24
But every time that there was a new vaccination that came out, people started walking with the feet again.
0:41:29
Yes.
0:41:30
And the the concerns elevate.
0:41:32
Mhmm.
0:41:32
Family members started saying, you know, their safety and they decide.
0:41:35
Mhmm.
0:41:36
And so that has always been a interesting challenge.
0:41:38
We have found that this year, there's been no conversations about new vaccines or new issues.
0:41:45
So we believe that we would want to do the join us campaign again, and everybody has those materials and can use them locally.
0:41:53
But I think that was a major driver we've We have never seen the results that we have gone to any other campaign we have had as we did with the join us campaign.