QUESTION
What outreach efforts is the Human Resources Administration (HRA) making for the Fair Fares program?
0:49:36
·
50 sec
HRA employs several outreach tactics for the Fair Fares program, including transit talks, online promotion, and paid advertisements.
- Transit talk events with the MTA promote the program.
- The promotion is deployed within MTA customer service centers and online through DSS applications and MTA platforms.
- Paid advertising is utilized in local and neighborhood newspapers, as well as on bus shelters and in the subway system.
Adrienne E. Adams
0:49:36
What types of outreach and education is HRA doing to ensure that all eligible individuals are aware of the program that's been our biggest issue?
Molly Wasow Park
0:49:45
We do a lot of outreach.
0:49:47
I'm gonna start, and then I will pass it over to first deputy commissioner Barry.
0:49:53
We do transit talk events with MTA.
0:49:57
We promote it within the MTA customer service centers.
0:50:00
Promoted online both through DSS online applications and with the MTA.
0:50:07
But Joe?
Jill Berry
0:50:08
Hey, commissioner, I think you got a lot of it.
0:50:11
We also do paid advertising in neighborhood newspapers, local local language newspapers advertising in the on bus shelters and in the subway system.
Adrienne E. Adams
0:50:25
Okay.
0:50:26
Thank you.
