QUESTION
What are the details on the marketing and advertising budget and strategies for the housing units on Staten Island?
0:35:37
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164 sec
The council staff explains that a minimum of $30,000 is being designated for advertising and marketing efforts for the housing units on Staten Island.
- The marketing agent must hold two public homeownership information sessions.
- Community outreach letters must be sent to the community board and council member.
- Advertisements must be placed in at least three newspapers: one citywide, one local (like the Staten Island Advance), and ethnic-based newspapers in other languages if applicable.
- The official marketing period begins at least 6 months prior to the anticipated occupancy of the first units.
Kamillah Hanks
0:35:37
So then last question I have is that we wanna make sure as many Staten Islanders know about this project.
0:35:41
I think in in council members, statement he made mention of that.
0:35:48
But could you tell us more about your budget and how much it will be allocated to marketing?
0:35:53
And the specific ways you intend to advertise the units to ensure constituents are applying
UNKNOWN
0:36:01
I'd like to read your right hand.
0:36:02
Let's state your name for the record.
Justin Donlon
0:36:04
Justin Donlon.
UNKNOWN
0:36:07
And do you swear to tell the truth, though, truth, and nothing but the truth, and you answered all kinds of other questions?
Justin Donlon
0:36:11
I do.
0:36:12
Thank you.
0:36:13
Thank you for that question, Sharon.
0:36:14
Thank you for to counsel McCarr for spelling that all out in his statement.
0:36:18
So per the HPD marketing handbook, which basically all marketing agents, the marketing agents being those who will advertise the housing opportunities.
0:36:28
There's standard guidelines that they have to fall.
0:36:30
And, you know, 1st of all, first of all, I do just wanna state for the record that, you know, HPD has to maintain a commitment to fair to fair housing and inclusivity across all neighborhoods of the city, you know, regardless of where someone's coming from and where their intended neighborhood is.
0:36:44
But, of course, we we balance that against the critical need of New Yorkers and in this case, Staten Islanders to have opportunities to apply for housing in their district and stay in their strict.
0:36:54
So a number of the things that counts under cars spelled out are are things that will be required to begin with.
0:36:59
So I I'd like to walk through the 4 major requirements that any marketing agent has for HPD developments.
0:37:06
So the first being that because this is a home ownership project, 2 public homeownership information sessions have to be held with public.
0:37:17
The the team must disseminate community outreach letters to both the community board and the council member.
0:37:22
And this is kind of the, you know, the formal heads up of where this opportunity will be located, the units, all the critical details of the project.
0:37:30
And then advertisements have to be in at least 3 newspapers.
0:37:34
So one of them must be city wide, one of them must be local.
0:37:37
So, you know, the Staten Island advance as councilmer Carr identified would certainly meet the criteria for that, and then ethnic based newspapers.
0:37:45
And if as many are, if they're published in other language, the advertisements must appear in that other language.
0:37:54
And then just how it works so that the the the marketing agent begins official marketing period, at least 6 months prior to the anticipated occupancy of the first units.
0:38:05
In terms of the the budgeting for this project, so at at minimum, 30,000 is being designated for advertising marketing efforts.
0:38:13
Of course, nothing is final until the formal marketing plan is adopted, and that and that's developed in conjunction with HPD and the marketing agent.