AGENCY TESTIMONY
Revenue generation strategies and partnerships
0:19:46
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94 sec
NYC Ferry has implemented creative revenue generation strategies to improve the system's financial stability. These efforts include partnerships, advertising, and seeking sponsorship opportunities.
- Launched partnerships with companies like Spotify and collaborated on themed ferries
- Opened up advertising space on digital tickets through the NYC Ferry app
- Released an RFP to find a sponsorship agency for securing naming rights and sponsorship partners
- Aim to generate multimillion-dollar deals to help reduce the system's overall operating costs
James Wong
0:19:46
NYC Ferry has been committed to creatively engaging advertisers and passengers alike, improving their ridership experience and generating positive financial returns to the system.
0:19:55
In just the past year, NYC Ferry launched exciting new partnerships and activations to generate additional revenue and engage audience, including audiences, including a collaboration with Spotify, partnering with the Harry Potter play for Hogwarts branded fairies, and a collaboration with Gay Pride apparel for a capsule collection of merchandise for Pride Month.
0:20:14
We've also opened up advertising space on digital tickets by our app, opening an additional advertising market to be over 2,000,000 people who have the NYC Ferrier app.
0:20:23
To further boost revenue this summer, EDC released an RFP to find a sponsorship agency that can help NYC Ferrier secure a naming rights and sponsorship partner that we hope will lead to a multimillion dollar deal for NYC Ferry, helping to reduce the system's overall operating costs.
0:20:40
As part of NYC Ferry's new operating agreement with Hornblower, we've rolled out a series of rider improvements, many of which make the system an make system information more accessible to riders, including expanded language access from the NYC Ferry app and on the NYC Ferry website, automated onboard audio and visual announcements to expand rider accessibility and alerting riders of the next stop.
0:21:01
Free Wi Fi across all NYC ferry vessels, the ability to text or call to get real time schedule information for each ferry landing, in app views of real time seat and bike spot availability for every vessel.
0:21:15
EDC and NYC Ferry are dedicated to improving the long term financial sustainability of the system.
