AGENCY TESTIMONY
CUNY's voter engagement initiatives and communication strategies
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104 sec
Denise Maybank, Vice Chancellor for Student Affairs at CUNY, presents an overview of CUNY's voter engagement and communication strategies. She highlights various tools and initiatives used to promote awareness and action among students, including social media campaigns, marketing materials, and campus-level activities.
- CUNY uses multiple social media platforms and provides graphics and toolkit materials to campuses for each election cycle.
- Campuses have designated voter registration coordinators who facilitate year-round voter registration and educational events.
- Special emphasis is placed on efforts at community college campuses, recognizing their unique student voting behaviors.
Denise Maybank
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Thank you, Megan.
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Effective communication to promote awareness and action remains a part of our engagement strategy.
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The following list presents just some of the tools that have been used.
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CUNY BOLTS as our and our social media has social media handles that exist on multiple platforms.
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Our communications and marketing office provide social media graphics and other toolkit materials to their campus counterparts and voter registration coordinators each election cycle.
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Past voter awareness projects through communications and marketing include the creation of posters, SHORDS, DIGITAL WEbb AND TV BANNERS FOR CAMPUSES, PSA VIDEOS WITH STUDENTS AND THE CHANCELLER'S NEWSWire.
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TO SPECIFICALLY LOOK AT WHAT HAPPENS ON CAMPUSES, The CUNY campuses have designed voter registration coordinators have designated I'm sorry.
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Voter registration coordinators who facilitate year round voter registration while also planning and host a host of events programmed seminars and courses to educate and keep the campus community aware of what may be happening in national and local cycles.
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Given what we know of student voting behavior, we wanna highlight the deliberate and successful efforts being conducted on our community college campuses.
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I'm trying to beat you to questions today.
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We have invited Helen Margaret Nassar, the voter registration coordinator for Kingsborough Community College to share the work being done.