REMARKS
Improving communication strategies for diverse audiences
1:33:20
·
124 sec
Kenneth Lo from MOIA discusses strategies for improving communication with diverse audiences and incorporating language access into various aspects of city operations.
- MOIA emphasizes understanding the audience better and developing channels with diverse audiences in mind
- Collaborations with the Service Design Studio have produced community design forums focused on plain language and translations involving community input
- MOIA is working to incorporate language access into various fields, including human capital, digital communications, and procurement
- There's a focus on improving the quality of English content, recognizing that clear communication in English is still a challenge for government
Kenneth Lo
1:33:20
In terms of the types of communication that the city puts out along with advancing language access and use of translation interpretation services, we always talk about understanding the audience better, like developing the channels with a diverse audience in mind.
1:33:41
We've had collaborations with this service design studio in producing a series of community design forums, or civic design forums that focused on plain language and are working on translations that involve community in the process.
1:34:03
I think it's more more of our capacity building work is really understanding the nature of communications within a diversity across rapidly changing sort of technical area.
1:34:21
So when I'm talking about testimony about working more in partnership with certain agencies, whether it's a decast on the silver human capital or training front, whether it's OTI on the digital communications, front with knocks, the hormones on the procurement front.
1:34:40
We are trying to make sure that language access is getting incorporated into all of those fields.
1:34:48
But or especially around language, you know, a lot of council members.
1:34:52
It's a sort of interest and it's included in legislation.
1:34:56
I think that's an arena where it can be more clear about the quality of the English content.
1:35:06
You know, it's like everyone's at sort of a continuum around language skills, clear communications in English, is still a challenge for government, as you know.
Alexa Avilés
1:35:18
I can't disagree with that.
Kenneth Lo
1:35:20
And translation that we will also take, you know, garbage in, garbage out.
Alexa Avilés
1:35:23
Yeah.
