Q&A
Marketing strategy for Mandatory Inclusionary Housing (MIH) units
0:43:03
·
126 sec
Council Member Susan Zhuang inquires about the strategy for marketing the Mandatory Inclusionary Housing (MIH) units to the diverse community in District 43. Ken Fisher outlines the planned approach for outreach and tenant selection.
- A not-for-profit organization will be designated to handle marketing and tenant screening.
- The selected organization will commit to having staff able to interact with local communities in their own languages.
- There will be a focus on providing materials and staff who can communicate in Chinese, Spanish, and other relevant languages.
- The developers commit to a robust outreach program and are open to working with the council member's office for community engagement.
Susan Zhuang
0:43:03
And then what's your strategy for marketing the MIAH units to the diversity community in district 43?
Ken Fisher
0:43:14
I'm glad you asked that that question council member.
0:43:17
So as as I think all of the members are aware, in order to be able to pull our building permit, the developers will enter into a regulatory agreement with HPD with respect to the NIH units.
0:43:30
Pursuant to that regulatory agreement, there will be a not for profit organization that is designated to handle the market getting and the and the tenant screening.
0:43:42
We have not yet determined who that is.
0:43:45
There's a good chance that the developers will do a request for proposals for qualified organizations, some local, some city wide.
0:43:54
But they have determined that part of the criteria for their selection of a not for profit will be an organization that commits to having staff that are able to interact with local communities in their own languages.
0:44:12
Predominantly in that neighborhood, it's it's yiddish.
0:44:17
That is not gonna be a concern because the developers themselves are fluent.
0:44:21
But the other the other language groups that are significant in that area, Chinese, probably top of the of the list, some Spanish speaking people.
0:44:33
There's still clusters of Italian speaking people in the area, although fewer where it's not their native language.
0:44:39
So I can commit to you on behalf of the developers that they will have a robust outreach program administered by a not for profit, and the not for profit will commit to having Chinese speaking staff will have materials in Chinese.
0:44:57
And to the extent that we're able to support interest in it in other line which is as well.
0:45:03
And, quite frankly, we'd look forward to working with your office to identify people that might be able to support that need.
