REMARKS
Council member emphasizes need for better advertising of NYC Public Schools programs
0:30:13
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82 sec
Council Member Rita C. Joseph emphasizes the importance of better advertising for New York City Public Schools programs. She argues that the city doesn't promote its excellent programs enough, especially compared to charter schools, which advertise extensively.
- Joseph suggests creating an advertising budget to celebrate positive aspects of NYC Public Schools
- She highlights programs like PTech and college-in-high-school that are not well-known to parents
- The council member believes better promotion could attract more parents and increase enrollment
Rita C. Joseph
0:30:13
Thank you, public advocate.
0:30:15
I think what what we're seeing also is a couple of things I've always said.
0:30:20
We don't advertise the great work that New York City Public Schools is doing enough.
0:30:25
There are people that still don't are not aware of the amazing programs that New York City Public Schools offer versus Alcon Apart in the charter world.
0:30:33
They advertise every little thing they do.
0:30:35
So I think New York City Public Schools should really consider I've always asked for that a budget or advertisement budget to celebrate the great things that are happening in New York City Public Schools, not only the bad things.
0:30:49
Right?
0:30:49
We have amazing PTech program.
0:30:51
We have a college in our program.
0:30:53
PA, when young people leave high school, they leave with an associate degree debt free, but no one knows that.
0:30:59
Across the city, I could if I do a survey right now with parents across New York City, none of them would know that.
0:31:03
They don't know we have a PTech program.
0:31:05
They wouldn't know we have amazing CTE programs that are pathway to careers because we keep it all bundled inside when we should be going it off and selling it off to the public.
0:31:14
So that's one way to attract parents and increase their enrollment.
0:31:17
When we talk about enrollments, what are we offering parents?
0:31:20
We have amazing programs, but we keep selling ourselves short.
0:31:23
So I hope I hope this year, yeah, to get into consideration.
0:31:32
Cool.
0:31:33
My my coach here will jump in.
