Q&A
Details of the 'Ride Inside, Stay Alive' campaign and its effectiveness
1:21:26
·
168 sec
Council Member Rita Joseph inquires about the details of the 'Ride Inside, Stay Alive' campaign, including school involvement and measures of effectiveness. Officials from the Department of Education and Department of Youth and Community Development respond, highlighting:
- Art and Design High School spearheaded the initiative, with various schools participating in creating PSAs
- The campaign aims to reach both young people and their families
- Effectiveness is measured by the reduction in subway surfing incidents and increased community awareness
- Officials emphasize the importance of peer-to-peer messaging among youth
- The campaign involves multiple city agencies working together
- Parents are also targeted for support and engagement in the initiative
Rita Joseph
1:21:26
Thank you, Chair Salam.
1:21:29
Regarding the, Wright instead Stay Alive campaign, which schools and how many students were involved in creating resources for the campaign?
Mark Rampersant
1:21:39
So various schools, as we shared, the initiative was spearheaded by, Art and Design High School, principal Max, who is here today, a specific group of students.
1:21:50
I'm not sure of the entire number, but they were super excited about being a part of this initiative.
1:21:56
And, we got the commit we got the commitment from this principal to continue to have, to be a part of it and to invite more students to be a part of the overall campaign.
1:22:07
As it relates to the the, the voice that you hear, the PSAs, that was various schools throughout the throughout the system.
1:22:15
We can get you a specific number of schools, names of schools, and the number of kids that participated.
Rita Joseph
1:22:22
And which schools?
1:22:23
Can you also add which schools?
1:22:24
Thank you.
1:22:25
How does DYCD and DOE measure the effectiveness of this campaign in changing young people's attitudes, behavior, reducing incidence of subway surfing?
Jessica Hernandez
1:22:40
So for DYCD, we clearly want this to stop, to lessen, to stop.
1:22:47
Right?
Rita Joseph
1:22:48
Of course.
Jessica Hernandez
1:22:49
The effect of this campaign is not only reaching the young surfers, but it's also reaching the families, making sure they're engaged in helping us to stop, to make them aware, to message to everyone in the community of what's going on.
1:23:04
For us, it's making sure that our young leaders are out there also messaging for us.
1:23:09
The effect of this campaign is to involve everyone and having young people for us who are participating in our programs and our students and our schools to make sure that they're out there messaging, to make sure that this is an effort as a community.
Rita Joseph
1:23:24
Right.
1:23:24
The young people are the one carrying the message that it is danger to Subway Surf.
1:23:28
Not me, not the older generation, but the young people reaching out to each other and making sure that the message is peer to peer.
1:23:34
Right?
1:23:35
They listen to each other more than they listen to the adults.
1:23:38
And I think they can carry a heavy, a weight.
1:23:42
Go ahead.
1:23:44
Along with
Jessica Hernandez
1:23:44
the young people, also the community overall.
1:23:47
So parents need support as well.
1:23:49
So parent to parent, peer to peer in every which way.
1:23:52
Correct.
Rita Joseph
1:23:53
And and how does the parent receive support as well?
Jessica Hernandez
1:23:57
So if a parent is identified as in need of support, whether it's NYPD or New York City Public School, they provide support through their resources, and if there's any support that DYCD has available, we jointly come together to make sure that there's an array of services in every which way.
