REMARKS
Public awareness campaign: 'Subway Surfing Kills, Ride Inside, Stay Alive'
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Council Member Brooks-Powers describes a comprehensive public awareness campaign launched to address subway surfing.
- Campaign name: 'Subway Surfing Kills, Ride Inside, Stay Alive'
- Collaboration between state and city agencies, including MTA, DOE, NYPD, and DYCD
- Campaign elements: PSAs, digital signage, social media posts, and messages on student MetroCards
- Highlights the involvement of NYC teenagers in creating and designing the campaign
Selvena N. Brooks-Powers
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Last year, New York State governor Kathy Hochul, the MTA, and the New York City mayor Eric Adams launched a comprehensive multichannel public information campaign in partnership with the New York City Department of Education, the NYPD, and the n y p the New York City Department of Youth and Community Development.
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The campaign is named Subway Surf and Kills, Ride Inside, Stay Alive, and it's centered on, designed for, and created by New York City teenagers in an effort to deter this dangerous behavior among their peers.
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The campaign includes a range of programs, including public service announcements and stations recorded by students, digital signage across stations, social media posts across multiple platforms, and anti surfing messages on the back of student metro cards.
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This campaign has worked to bring the voice of the youth to the light and sets an example of how powerful young New Yorkers can be.
