AGENCY TESTIMONY
Ride Inside, Stay Alive anti-subway surfing campaign
0:37:47
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75 sec
Rampersant details the launch and components of the 'Ride Inside, Stay Alive' public service campaign, which was a collaborative effort to educate about the dangers of subway surfing.
- Campaign launched in September 2023
- Included digital and print posters designed by students from Art and Design High School
- Posters displayed on MTA subway lines and made available to 1800 NYC public schools
- Students recorded public service announcements broadcast in subway stations
Mark Rampersant
0:37:47
In September of 2023, New York City Public Schools collaborated with our partners to launch an anti subway surfing public service campaign, ride inside, stay alive.
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The educational components included the including the following.
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In recognition of the student voice, we partnered with principal Max and students from the Art and Design High School who are here today who to create and design an anti subway surfing digital and print print posters, a campaign of digital and printed posters that we displayed on MTA, subway lines.
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Electronic versions of the posters were made available to 1800 schools across New York City public schools.
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Printed posters and palm cards were hand delivered to schools in close proximity to the train lines, such as the j, m, z, and 7 lines.
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Additionally, students from various schools across New York City public schools recorded anti subway surfing public service announcements that have been broadcast in in stations throughout the system.
