Q&A
Program promotion and outreach strategies
1:08:05
ยท
75 sec
Council Member Rivera asks about how the B-Side program is promoted and how it connects with individuals who aren't in high school. Ayanna Cole, Director of Social Impact Programs, explains their outreach strategies.
- Heavy investment in social media to reach young people
- Focus on specific ZIP codes to recruit disconnected youth
- Partnerships with DOE's District 79 programs and community-based organizations
- Community outreach through tabling at events and visiting local programs
Carlina Rivera
1:08:05
Do do you have to promote the program, or do do people find you?
1:08:09
And how do you connect also with individuals who aren't in high school, maybe those with a GED or other high school equivalency, program?
Ayanna Cole
1:08:17
Yeah.
1:08:17
We promote the program.
1:08:18
Thank you for the question.
1:08:19
We promote the program, and invest pretty significantly in in social media and try to talk to young people where they are and where they're getting information.
1:08:28
We do pay particular interest to ZIP codes, because we are looking to make sure that we are, really recruiting deeply in New York City to young people who may be disconnected from school or work, in addition to, of course, being open to young people who hear about it because of their own resources or their parents' resources.
1:08:46
But for young people who are not in high school, or in high school equivalency programs, we do partner with the DOE's district 79 programs, where they're working with young people who are, either overage and under credited, or working, excuse me, at night and trying to and going to school.
1:09:05
So we, as well as community based organizations.
1:09:08
So we do a lot of community outreach in terms of learning what organizations are doing already and then partnering with them to either table at their events, go to programming, and talk to students and families in the communities where they are.