Q&A
Outreach efforts to engage NYCHA older adults about senior centers
1:01:18
ยท
118 sec
Council Member Banks inquires about NYCHA's outreach efforts to engage older adults regarding older adult centers. NYCHA representatives describe various communication methods including newsletters, canvassing, and collaborating with resident leaders and community-based organizations.
- NYCHA uses newsletters, door-knocking, and tabling at events to reach residents
- Collaboration with resident leaders and CBOs to share information
- Discussion of challenges in reaching seniors, especially post-pandemic
Chris Banks
1:01:18
Thank you, Chair Hudson.
1:01:20
We spoke about, community engagement, and I just wanna touch back on that.
1:01:25
Can you describe the outreach efforts, to engage older adults, in NYCHA on on the older adult centers?
Ukah Busgith
1:01:33
Sure.
1:01:33
Thank you for that question, council member.
1:01:36
We start with we, our recipe team resident participate resident services, partnerships, and initiatives delivers a monthly newsletter to every household with an email address, and we will list all the programs opportunity to our we also canvas the developments, knock on doors for our various initiatives.
1:01:55
I'll ensure those flyers or new programs are shared with resident leaders.
1:02:01
And, I mean, when we are canvassing we ensure that those pamphlets are shared with households.
1:02:07
In addition to that, we send weekly updates to over 218 resident leaders across the board on new initiative, programs, opportunities.
1:02:17
If necessary, at times, we will table out a development to launch new initiative if we have a cohort, specific cohort, and we need additional, residents to participate.
1:02:27
And, again, and during our family day events, we really like to launch new initiatives and table again and get these resources out.
Chris Banks
1:02:34
Thank you.
1:02:34
Are you are you door knocking?
1:02:36
And is there any collaboration, with the, with
Ukah Busgith
1:02:40
the Department
Chris Banks
1:02:41
of Aging or the, particular CBO that's, in the center?
Ukah Busgith
1:02:46
There are times where CBOs may come to us, requesting mailing lists since they want to reach for a specific program or if it's a new provider on the ground, they may want to, introduce themselves to residents and we are able to share those mailing lists without any PII, no names, just the address and they can mail a flyer to the residents introducing themselves.
1:03:07
When we're canvassing for other initiatives, we could include program flyer for specific, older adults if necessary at the development.