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DFTA's marketing budget and outreach efforts
0:54:51
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96 sec
Councilmember Mealy inquires about DFTA's marketing budget and efforts to promote their programs. The discussion reveals some confusion about the existence and extent of DFTA's marketing budget.
- Councilmember Mealy emphasizes the importance of marketing DFTA programs
- The Commissioner initially states that outreach and education funding is included in each Older Adult Center's budget
- After further questioning, the Commissioner confirms that DFTA does have a separate marketing budget
- The exact amount of the marketing budget is not provided during the hearing, with the Commissioner promising to supply this information later
Darlene Mealy
0:54:51
Okay.
0:54:52
Do you still need any funding for marketing?
0:54:57
Speak now or forever hold your peace.
0:55:07
And you will put that request in in regards for marketing and advertising for all the programs directly?
0:55:21
Okay.
0:55:23
Still didn't kind of get my question answered.
0:55:27
Will you have a separate budget just for marketing?
0:55:46
That and the marketing.
0:55:47
It's both.
0:55:55
just in the CBOs, not in department of aging.
0:55:58
Yeah.
0:56:04
How much is it?
0:56:11
can come We
0:56:13
I can't understand this?
0:56:15
If if she has a marketing budget, I ask how much it was and do you need more I have
0:56:25
Okay then, thank you.
Lorraine Cortés-Vázquez
0:54:59
I will always work in partnership with the council to support the needs of older adults in the city Of New York.
0:55:14
We're in constant communication with OMB about all of our needs and public education and awareness is one of those.
0:55:31
We have each program that we support, each OAC that we fund has money for outreach and education.
0:55:41
You were asking specifically about the employment and workforce program.
0:55:49
Okay.
0:55:52
We have it in our OACs.
0:55:54
We have out
0:55:59
We do have a marketing budget.
0:56:00
That's Are you asking yes.
0:56:02
We do have a marketing budget.
0:56:06
I will have to get back to you on that.
0:56:22
that right in front of me, but I'd be more than happy to supply that to you.
Crystal Hudson
0:56:03
Okay.
0:56:04
Thank you.
0:56:09
Thank you councilmember.
0:56:10
I'm gonna move on.
0:56:11
We
0:56:11
can still
Jose Mercado
0:56:12
We can