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AGENCY TESTIMONY
CCRB outreach efforts and need for increased public awareness
3:27:25
ยท
105 sec
Dr. Khalid emphasizes the importance of CCRB's outreach efforts and the need for increased public awareness about the agency's role and services.
- CCRB's outreach team focuses on building community trust and fostering partnerships
- Additional outreach coordinators and event budgets are needed to enhance public education
- Request for a $1,000,000 advertising budget to raise awareness, particularly in underserved communities
- Targeted advertising campaigns would help inform diverse demographics about their rights and how to file complaints
Dr. Mohammad Khalid
3:27:25
The CCRB outreach team continues to connect with New Yorker by fostering meaningful partnership and building community trust, and in doing so, prioritizing diversity and equity.
3:27:40
These initiative display holistic approach to outreach that involves creative method of education and public service.
3:27:49
Feedback from the various communities highlights the importance of continuing efforts to raise awareness across all five boroughs, ensuring that New Yorkers understand the system of civilian oversight in their city and are informed about their rights when interacting with law enforcement.
3:28:07
To do this, the agency needs more outreach coordinators and additional budget to host event to maintain and enhance public education for New Yorkers.
3:28:19
To further raise awareness, we are asking for a significant investment in our advertising budget of $1,000,000, many New Yorkers remain unaware of the CCRB, which limits the agency effectiveness and reach, particularly in underserved communities.
3:28:37
Targeting targeted advertising campaigns would help bridge the gap by informing diverse demographic about their rights and how to file complaints.
3:28:47
These funds are also ensure the agency ability to reach New Yorkers of all language and accessibility level.
3:28:57
Additionally, this support would bolster the agency's social media presence, a useful tool for tool for both general awareness and investigation.