Your guide to NYC's public proceedings.
Q&A
Public education campaigns on health risks of extreme heat
0:42:49
ยท
79 sec
Christina Farrell outlines the public education campaigns and initiatives conducted by the administration to educate New Yorkers about the health risks of extreme heat. She highlights their focus on specific vulnerable populations and their advertising strategies.
- The administration has focused on outreach to outdoor workers, distributing cooling kits and water
- 100% of Emergency Management's advertising last year went to ethnic and local media
- Messaging is done in many different languages and in hyper-local papers to reach diverse communities
- The campaigns aim to educate people who might underestimate the risks of heat, especially those from countries with hotter climates
Lynn C. Schulman
0:42:49
So what campaigns initiatives has the administration conducted to help educate New Yorkers on the health risks of extreme heat?
Christina Farrell
0:42:56
So as Carrie said, they do a lot of outreach.
0:42:59
We also have done a lot.
0:43:00
One thing we focused on the last couple years is outdoor workers, you know delivery workers, people we've distributed cool kits, cooling towels, other water things because you know as she said the more time you spend outside and the level of your activity that can also put you at risk.
0:43:21
So that is a population that we have focused on.
0:43:24
We I'm proud to say that emergency management, 100% of our advertising last year went to ethnic and local media.
0:43:32
And so we have done a lot of advertising around.
0:43:35
We do our our three that we focus on are heat, notify NYC, and coastal storms, evacuation routes.
0:43:41
And so we did a lot of messaging in many different languages and very hyper local papers.
0:43:47
And also people may come from another country where they're used to heat and so maybe they think, you know, that they can handle it and then things, know, I think by the time you start realizing that you're ill, you know, it it may be too late to get the help that you need.
0:44:02
So we we focus very locally Mhmm.
0:44:05
On on heat and other advertising.