Senior Executive Director Melanie Mac explains that school advisors and principals were systematically informed about the program and the sending of letters to students.

• The initiative's details were first shared with superintendents to spread awareness and understand the potential impact.
• Information was cascaded from superintendents to school leaders and then to school counselors.
• Resource guides and information sessions were made available to further support understanding and dissemination.
• The process aimed to ensure a smooth communication flow from district leaders to practitioners.