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Q&A
CFB explains its strategy for voter engagement and education timing
3:30:38
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73 sec
Amanda Melillo from the Campaign Finance Board (CFB) explains their strategy for voter engagement and education timing, focusing on the approach to ranked choice voting education.
- CFB typically engages voters about six weeks before an election
- They are launching ranked choice voting ads and sending mailers to targeted areas
- The strategy aims to reach voters when they are most likely to be thinking about the upcoming election
- CFB acknowledges the need to balance providing information with avoiding voter confusion
Amanda Melillo
3:30:38
I can provide at this time very high level numbers but I'm happy to connect with you offline and provide more specifics about what we've done in your district.
3:30:49
One thing I'll note that we have found is when we try to engage the majority of voters, and I'm going to start out by saying all of us in this room are very plugged in in elections.
3:31:01
We think about elections all the time.
3:31:04
One thing that we have found, particularly because the charter directs us to increase the participation of underrepresented voters, is that the majority of people we are doing outreach to do not think about elections or voting until much closer to the election.
3:31:21
So we have found that the best way to engage them is generally about six weeks out.
3:31:25
So we are launching ranked choice voting ads like now basically to try to push before early voting and the election that ranked choice voting is the method that we will be using in citywide races.
3:31:40
In addition to that, we are pairing that with a mailer to the South Bronx and I would imagine the West Bronx as well.
3:31:47
Happy to pull those geographies to ensure that there's overlap.