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Q&A
CFB's efforts to engage non-native English speakers and priority audiences
3:15:34
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95 sec
Amanda Melillo, First Deputy Executive Director of CFB, explains their focus on engaging non-native English speakers and communities with limited English proficiency. She discusses the CFB's strategies for reaching these priority audiences and the challenges in increasing voter turnout in these communities.
- CFB allocates additional resources for advertising and outreach in languages other than English.
- While voter turnout is increasing in these communities, it remains lower compared to other parts of the city.
- CFB publishes an annual voter analysis report to track participation rates and inform future strategies.
Amanda Farías
3:15:34
Thank you folks, thank you chairs.
3:15:37
Just a couple quick questions that are kind of around the same realm of voter engagement and accessibility.
3:15:43
Has the CFB seen any increase in non native English language speakers and voter turnout during recent elections?
Amanda Melillo
3:15:53
We have.
3:15:54
I will say a couple different things.
3:15:57
One, we focus on non native English speakers, so people who speak English second language or have limited English proficiency.
3:16:06
They are one of our priority audiences.
3:16:08
So we actually spend additional resources in our advertising campaigns and in our outreach strategy to try to reach them in language.
3:16:17
And we have been continually engaging more and more.
3:16:21
What I would say is in those neighborhoods where they are primarily concentrated because we also look at this when we're determining our priority geographic areas around the city where we're going to focus.
3:16:35
I would say that voter turnout is persistently lower than in some other parts
3:16:39
the city.
3:16:40
When other parts of the city turnout is going up that's true in those neighborhoods as well.
3:16:46
And really some of what we are trying to do is make sure that those get to the same level.
3:16:51
So that's something we're going to take a look at.
3:16:53
We publish a voter analysis report every year.
3:16:56
We're mandated by charter to do that.
3:16:59
So that is something we'll certainly be looking at after the twenty twenty five citywide elections because that's when we tend to see drop off in participation rates between the presidential and city elections.
Gale A. Brewer
3:16:39
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