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SBS outreach efforts and jingle presentation

1:06:38

·

117 sec

Commissioner Kim presents a new SBS jingle designed to improve outreach and accessibility. The jingle, which includes the agency's phone number, is part of SBS's creative efforts to engage with small businesses in multiple languages. Council Member Krishnan expresses appreciation for the initiative and SBS's leadership in language access and support for the API community.

  • SBS created a jingle to promote their hotline number (888-SBS-4NYC)
  • The jingle is part of SBS's efforts to be creative and engaging in their outreach
  • Krishnan commends SBS's leadership in language access and support for the API community
  • The council member expresses hope for increased resources from City Hall to support these efforts
Kevin Kim
1:06:38
Can I and while we're on this outreach piece, because it's very important, if you'll indulge us, we wanted to share with you?
1:06:45
And this has never been public yet because it's been a demo that we've been working on.
1:06:49
And just as a background, the agency during the pandemic, almost a 100,000 people called our hotline.
1:06:57
And because people couldn't always access information just online and language, people called in all all of of various forms of language.
1:07:06
So we came up with this little jingle that we wanted to just share with you as just example of how we're trying to be creative in our outreach.
1:07:14
So if you'll indulge just for 20 seconds.
1:07:29
Security as his
Randy Peers
1:07:32
friend.
1:07:33
I see.
1:07:35
If you are acting up So
Kevin Kim
1:07:43
that number 888 4.
1:07:46
You like it.
1:07:46
SPS 4.
1:07:47
YC is actually a telephone number.
1:07:48
You like it?
Shekar Krishnan
1:07:49
I like it.
Kevin Kim
1:07:49
We we're trying to be less annoying than some of that.
1:07:52
I don't wanna name them.
1:07:52
But can we all know which one I'm talking about?
1:07:55
But but we wanna be you know, but but this also was partly inspired because we saw a chair for Lisa's Twitter on over the weekend.
1:08:02
It's almost.
1:08:02
You're on stage with the guitar.
1:08:04
So we thought you'd all appreciate the musical talents at SPS 2.
Shekar Krishnan
1:08:09
Well, I proved to beat.
1:08:10
It was very good.
1:08:11
And, carefully, next time I have to see you play guitar too, But I just wanted to say commissioner, thank you for your for your thorough response, and just thank you for your leadership in this regard when it comes to language access and and particular attention to our API community.
1:08:22
I know we've done events together too in Jackson Heights and Elmhurst.
1:08:25
And I hope to see City Hall give you all most importantly more resources to support that effort.
1:08:30
More jingles, more everything else.
1:08:32
Very appreciated, but thank you for your leadership there.
1:08:33
Thank you, Council member.
1:08:35
Thank you, Chad.
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