Q&A
Outreach and marketing campaigns conducted by NYC Aging
1:39:31
·
131 sec
Commissioner Cortés-Vázquez discusses recent outreach and marketing campaigns conducted by NYC Aging, focusing on the 'Join Us' campaign. The discussion highlights the reach and impact of these efforts.
- The 'Join Us' campaign was conducted almost two years ago
- The campaign was multilingual, targeting diverse communities
- Some campaign advertisements are still visible on MTA transit, providing ongoing exposure
- Local education and outreach programs are also conducted by individual Older Adult Centers and NORCs
- The commissioner agrees to provide more detailed data on the citywide campaigns' reach and metrics
Crystal Hudson
1:39:31
Thank you.
1:39:31
And with regard to an increasing outreach and mark marketing, how many outreach and marketing campaigns have been conducted, and what is their reach?
Lorraine Cortés-Vázquez
1:39:41
I can tell you about the joiners campaign, which is the last one, and I can get you that data.
1:39:48
For that, but there are lots of local education and outreach programs that are done by each one of the OACs and Orcs.
Crystal Hudson
1:39:57
Okay.
1:39:57
So you'll follow-up with us on that.
1:39:59
Okay.
1:40:01
As well as the metrics that you've used to determine whether
Lorraine Cortés-Vázquez
1:40:04
For those.
1:40:04
We can tell you that for the city wide campaigns.
1:40:07
Yeah.
1:40:08
I don't know that you'll have access to the OACs to collect metrics that way.
1:40:13
We could probably tell you the number of activities that they've done Yeah.
1:40:16
I mean, kind of activity.
Crystal Hudson
1:40:17
It would be helpful even to know the metrics that they use to determine whether or not the campaign has been successful.
Lorraine Cortés-Vázquez
1:40:23
That that's a quick question.
1:40:25
We would pose that question.
Crystal Hudson
1:40:27
And then what languages and media has such outreach been conducted?
1:40:31
So specifically, with the join us campaign.
1:40:33
Yeah.
1:40:33
That was done, I believe, in
Lorraine Cortés-Vázquez
1:40:35
That was definitely.
1:40:36
Almost almost 2 years now.
Crystal Hudson
1:40:38
Yeah.
1:40:38
But was that done in multiple languages?
1:40:40
Mhmm.
1:40:41
Was it done in multiple languages?
Lorraine Cortés-Vázquez
1:40:43
To join us campaign?
1:40:44
Yeah.
Crystal Hudson
1:40:45
Yeah.
1:40:45
Some of it was.
1:40:46
Right?
1:40:46
Yeah.
Lorraine Cortés-Vázquez
1:40:49
I love that the MTA doesn't change your ads often and some of them
Crystal Hudson
1:40:53
are still running.
1:40:54
Yeah.
1:40:54
I saw one the other day actually.
Lorraine Cortés-Vázquez
1:40:56
We like it.
1:40:58
We still even sometimes see one of the ability is ageless campaign.
1:41:03
I was like, I'll I'll that one thing I love about the MTA.
Crystal Hudson
1:41:06
Yeah.
1:41:08
Well, don't tell them because we don't want them to No.
Lorraine Cortés-Vázquez
1:41:10
No.
1:41:10
No.
1:41:10
We don't want them to look for the ads on sick of that.
Crystal Hudson
1:41:12
Yeah.
1:41:13
Have you noticed an uptick in older adult engagement?
1:41:16
Since since that campaign?
Lorraine Cortés-Vázquez
1:41:20
You know, it's really I don't know that there's been an uptick.
1:41:25
I think it's been steady, but there has been changes seasonally.
1:41:31
We've had a brutal summer, and so we know that it really is a seasonal variation.
1:41:38
But overall, has there been an uptake?
1:41:40
I think it's been pretty flat.
