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Q&A
Early childhood education marketing, outreach, and funding allocation
3:14:23
ยท
5 min
Council Member Rita Joseph inquires about the utilization of $5 million in funding for early childhood education marketing and outreach. DOE representatives discuss various outreach efforts, including in-person events, advertising methods, and collaborations with other city agencies.
- Six citywide events held, with 100-250 families attending across all events
- Digital, print, radio, and social media advertising used, with language access considerations
- Funding transferred to HRA ($2.215 million) and DOHMH ($1.72 million) for additional outreach efforts
- Outreach team of five people engaged in community outreach and application support
Rita Joseph
3:14:23
Thank you.
3:14:25
I know we meet on marketing and outreach a lot, and that was one of the things the council negotiated in last year's budget.
3:14:32
So we added $5,000,000 to the fiscal budget for early childhood marketing outreach.
3:14:37
How did you utilize utilize the funding to conduct outreach for ECE and how was it how was it how did it work?
3:14:44
Was it successful?
3:14:45
How do you measure success?
Monique Scales
3:14:48
So for the outreach, again, that is a joint, thing that's happening with deputy deputy mayor Almazar.
3:14:56
It's in it's supported by New York City Public Schools.
3:14:59
So we've had, as I've mentioned earlier in the testimony, that we've had six events.
3:15:05
We we've touched all boroughs.
3:15:07
I can't say right now how it has measured up, but I know that they are currently they're actively out there and going out to different communities to conduct outreach and marketing.
Rita Joseph
3:15:19
Any any ads?
3:15:20
Any any ads?
Monique Scales
3:15:22
Yes.
3:15:22
There's digital and print media that's out there.
3:15:25
Social media, yes.
3:15:27
Absolutely.
Rita Joseph
3:15:27
Just wanna make sure you have your footprint everywhere that you need.
3:15:31
How many, in person events?
3:15:33
You said you had six in person events.
3:15:35
Right?
3:15:35
How many families attended these events?
3:15:37
So
Monique Scales
3:15:37
there were approx between one hundred and one hundred and fifty to 250 families attending.
Rita Joseph
3:15:43
In each borough?
Monique Scales
3:15:46
So I believe that's across the city.
Rita Joseph
3:15:49
Across the city.
3:15:51
And and can you tell me per borough how many folks attended the event?
Monique Scales
3:15:55
So one in each borough with approximately 70 to 80 families attending across all five events, the additional five.
Rita Joseph
3:16:03
And do you use bus and subway for your three k and pre k programs to advertise about them?
Monique Scales
3:16:09
We have digital print media, radio ads, so yes, we're using
Rita Joseph
3:16:14
Is language access also one of the tools you're using?
Monique Scales
3:16:17
Absolutely.
Rita Joseph
3:16:19
What languages?
Monique Scales
3:16:20
There are, there are several different languages.
3:16:24
I can get them the list for you.
Rita Joseph
3:16:26
Thank you.
3:16:27
I appreciate that.
3:16:28
How many staffs were hired to work on the ECE outreach with this funding and what staff titles did this include?
Monique Scales
3:16:35
So ECE did not hire any staff.
3:16:38
We're invested in outreach communications and plan to build a team with internal funding.
3:16:43
We've contracted with a vendor and had an outreach team of five people engaging in, engaging in community outreach as well as providing application support to our, families.
3:16:57
We've also provided supports to students in temporary housing, and we contacted 20 approximately 25 shelters in areas where there were CBOs and provided technical assistance as well.
Rita Joseph
3:17:10
Were you also supporting students in foster care?
Monique Scales
3:17:12
I'm sure we were, but I'll definitely get back to you on that.
Rita Joseph
3:17:21
Thank you.
3:17:22
Do you use any consultants for this, with this funding and why did, New York City Public Schools choose to use consultants, and how did they utilize utilize the funding?
Monique Scales
3:17:34
So ECE did not utilize consultants.
3:17:38
We as I said, this is a joint venture with the city hall, but for us, we we had the marketing campaign, we've done these events, we've done the different media ads, for this outreach.
Rita Joseph
3:17:54
How was your multi language, effort tracked and analyzed?
3:17:58
Did you realize there was a pattern in what languages were used the most in your outreach?
Monique Scales
3:18:07
I don't have that specific information on how it was tracked, but I can definitely get that back to you.
Rita Joseph
3:18:13
A portion of the 5,000,000 investment was transferred to HRA DOHMH to contribute to this effort.
3:18:20
$2.2150000.00 was transferred to HRA to conduct this outreach.
3:18:24
How did HRA use the funding?
Monique Scales
3:18:31
So HRA was awarded the funding, and they provided a hundred and 75 k to, 10 New York City benefits grantees along with additional support and training and reporting.
3:18:48
Reporting.
Rita Joseph
3:18:50
And I noticed that 1.72 was DOHMH to conduct outreach, what did they use that funding for?
Monique Scales
3:18:59
I'm sorry can you repeat that chair?
Rita Joseph
3:19:01
The funding you provided to DOHMH, well, how was that funding used?
Monique Scales
3:19:05
DOHMH, they awarded funding to 12 grantees at 75,000 each, through a task order.
3:19:13
Their funds were being transferred and the citizens New York City managing vendor payments and invoicing through the DOHMH.
3:19:21
Now again, so I'm giving you information on some of the things that they did, but they would be better able to explain to you their their process.
Rita Joseph
3:19:29
Did city hall hire any consultants for this project?
Monique Scales
3:19:32
I am not aware that city hall hired any consultants.
Rita Joseph
3:19:42
Allow council member Brewer for second round.
Gale A. Brewer
3:19:45
Thank you.